Product Manager — Mumbai, India

Prashanta Purkayastha

I build retail, omnichannel, and jewellery tech systems from scratch — from POS integrations to finance automation. I ship things that move metrics.

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Product Roles
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Stores Supported
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Career Path

Experience

Aza Fashions
Product Manager
Sep 2024 – Present
  • Launched LGD jewellery brand Araiya by Aza from scratch — end-to-end POS, website, backend order flows. Go-live across 5+ stores in 10 weeks.
  • Owned omnichannel retail systems across POS, ERP, warehouse, vendor & finance platforms for 15+ stores and ~1M monthly transactions.
  • Integrated Shopify with in-house ERP/POS for real-time inventory sync — reduced reconciliation mismatches by ~38%.
  • Built Invoice OCR automation, cutting manual processing by ~55% and improving turnaround by ~40%.
  • Designed image-based product attribute & description tool — reduced cataloging effort by ~60%.
  • Built Old Gold Receipt workflow and led Carat Scheme Plan setup supporting 1,000+ active customers.
UniAcco
Product Manager
Feb 2023 – Present
  • Built lead scoring model to prioritize high-intent leads — resulted in 3x higher conversion vs low-score buckets.
  • Integrated Zoom & Calendly into counseling workflows — reduced no-shows by ~30% and doubled qualified-to-counseling conversion.
  • Designed WhatsApp & Email automation using Gupshup, MoEngage, SendGrid — 50K+ monthly comms.
  • Launched student document dashboard, cutting collection TAT from ~4 days to ~1.5 days.
Motilal Oswal
Associate Product Manager
Mar 2022 – Feb 2023
  • Owned onboarding, KYC & post-KYC journeys for a consumer investment app with 500K+ users.
  • Analyzed behavioral funnels via Mixpanel & Smartlook — reduced drop-offs by ~12% across key steps.
  • Collaborated cross-functionally to ship features from PRD to production within quarterly cycles.
Toolkit

Skills & Tools

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Product & Strategy
Product Strategy A/B Testing Product Launch Stakeholder Mgmt Cross-functional Problem Solving
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Retail & Operations
Omnichannel Systems POS & ERP Vendor Platforms Finance Automation Jewellery Ops Retail Tech
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Analytics & Data
SQL Mixpanel Google Analytics Firebase Crashlytics AppsFlyer Smartlook Clarity Zoho Analytics
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Marketing & Engagement
MoEngage WebEngage CleverTap Gupshup SendGrid
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Design & Workflow
Jira Figma Postman Shopify
Recognition

Achievements

★
Aza Rising Star
Aza Fashions · JAS 2025
Recognized for enabling end-to-end operations and successful launch of LGD jewellery brand Araiya by Aza.
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Product Wizard
UniAcco · 2023
Awarded for driving automation initiatives that improved conversion outcomes across core funnels.
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Ace of the Quarter
Motilal Oswal · FY23 Q2
Honored for execution excellence and cross-team collaboration during the quarter.
Foundation

Education

Bachelor of Engineering
Birla Institute of Technology, Mesra
CGPA: 8.34
📍 Ranchi, Jharkhand
Strong engineering foundation powering a product-first mindset — bridging technical depth with business impact.
Let's Connect

Get in Touch

I'm always open to discussing product management, retail tech, or new opportunities. Feel free to reach out.

Email prashanta.purkayastha@gmail.com Phone +91 91010 07489 LinkedIn linkedin.com/in/prashanta-p